#analytics

In our industry, data-driven decision making has really taken root. We are increasingly interested in the actions that our users are performing inside our apps. The aim being to get users to buy more products, share more photos, open one more post, etc - generally just stay in our apps for longer and help us achieve our business objectives. We achieve this by sending events when the user performs a task, these events can be as simple as a single value - event name or much more detailed by including multiple…